Your pricing potential depends on what your competitor offers. Realize bottomline goals.
Etail Labs offers comprehensive reports on competitor monitoring that includes:
New products not listed in your site but listed in competitor site
Product price alerts that need your attention
MAP compliance
Stock availability in competitor sites
Promotional offers in competitor sites
Etail Labs does price monitoring also at a category level if you can identify your top competitors in each category. Results are shared as data points for your analytics or easy to read graphs and charts.