Product page content services

When you can’t have a salesperson walking down the aisle, let you eCommerce content speak for itself.
Etail creates keyword-infused, exclusive original content to attract traffic and convert them to customers. Using standard product catalogs or manufacturer content makes it unoriginal and yield no value to your search engine ranking. Etail’s product content is live on many of the world’s largest online retail sites.
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Our Services

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Product title

  • Title adhering to your structure
  • Within targeted word-count
  • Clear and communicative
  • SEO elements
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Product descriptions

  • Original content within word-count
  • Language curated for target audience
  • Clear and communicative
  • Search engine optimized content
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Product attribution

  • Marketing attribute set creation
  • Decision-making attributes
  • Experience-driving attributes
  • Supply chain attributes
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Accessories & fitment

  • Tag accessories and cross-sell
  • Tag upgrades and up-sell
  • Tag related products
  • Tag alternate brands and variants
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Mobile-friendly product content

  • Mobile-friendly product content
  • Mobile-friendly product images
  • Mobile-friendly descriptions
  • Mobile-friendly product attributes
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Product related documents

  • Product data sheets
  • User manuals and service manuals
  • HAZMAT details
  • Safety data sheets
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Supply chain attributes

  • Product dimensions for bin sizing
  • Product weight for shipping
  • Tag packaging to products
  • Tag expiry dates and warranty
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Site search optimization

  • Personalised search suggestions
  • Results relevancy
  • Phonetic misspelling list creation
  • Analysis of all 0-results search terms
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Data services

  • UPC or EAN identification
  • Remove duplicate data
  • Back-end shared services
  • Data cleansing services

Our Step-Step Process

What Content is needed?
01
  • Analyse requirements
  • Prepare style guide
  • Create SOP
  • Assign resources
Web Research
02
  • Collect product info
  • Analyze product pictures
  • Refine product info
  • Verify copyrights
Generate SEO Keywords
03
  • Research keywords
  • Analyze competitors
  • Generate keywords
  • Look for KW volumes
Write eCom Content
04
  • Review data collected
  • Review language
  • Keyword infused copies
  • Peer review
Quality Checks
05
  • QC Product data
  • QC Language
  • QC Grammar
  • QC Syntax
Approval for Publishing
06
  • Senior level review
  • Review of final formats
  • Review of QC performed
  • Pre submission approval
Publish Content
07
  • Content as word doc
  • Content into CMS
  • Content into platform
  • Content in XLS

E-Commerce Platforms

Etail serves customers on the following platforms

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Countries & Languages

Etail Labs creates content in the following languages

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USA

US English

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UK

British English

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Australia

Aussie English

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Canada

Canadian English

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Dubai

English, Arabic

Sell more with Etail Labs.


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