Capabilities Overview

Morgan Stanley forecasts E-commerce to growth from $3.3 trillion today to $5.4 trillion in 2026. Online retailers
can be part of this future if they have a strong backend e-commerce services partner offering them the bandwidth
to scale up.

When online retailers see an opportunity to grow significantly, jobs arise in their lives that need to get done in the
best possible way within the shortest possible time

The jobs that arise in the process of scaling up often requires adding new products to the online catalog in a
format that is captivating to shoppers and indexable by Google. Online retailers hire Etail Labs to get this job done
for them. They own the content we create for them. Here is a bird’s eye view of the range of services that Etail Labs
delivers to get your job done

Product detail Content service

Structured, Accurate, Appealing, Comprehensive and Original Content for your product detail pages

The anatomy of a Product Detail Page has 12 critical elements that online retailers have Etail Labs create for them. These retailers offer us their in-house format and style guide. Etail Labs collects data from manufacturer sites. This product data dump is cleaned up and structured. Values are checked for accuracy. Images are edited for uniformity and appeal. They are marked up for dimensions, if required. Here image icons are created and laid out neatly, if required. It takes meticulous work to get a world class product page. All these done are cost effectively

Rank high on SERPs using SEO

Improve visibility and rankings on SERPs for more traffic, higher conversion rates, and increased revenue.

E-commerce websites rely heavily on organic traffic from search engines to attract potential customers and drive sales. When implementing effective SEO strategies Etail Labs plays a crucial for the success of the website. We optimize various on-page and off-page elements to improve visibility and rankings on search engine results pages (SERPs). This has led to more traffic, higher conversion rates, and increased revenue for our E-commerce customers.

Etail Labs uses state-of-the-art technologies and strategies for keyword research, link building on-page optimization and off-page optimization. Working with several of world’s largest E-commerce companies has given us knowledge and insights into industry best practices. Here is a list of various services that we offer to deliver value to you using SEO.

SEO audit to identify oppourtunities

Onpage Optimization Services

  • Keyword Research (Semrush)
  • Meta Title Tags (60 char)

  • Meta Descriptions (155 char)

  • Canonical Tags & 301 Redirects

  • Keyword SERP De-cannibalization

  • Longform Content (700-1000 words)

  • Blogs (1500-1800 words)

  • Product FAQs

  • Internal Link Building – Improve Rankings
  • Discover Competitor Keywords (Semrush)

  • Product Images – ALT Texts

  • Mobile-friendly Content – Improve UX

  • Optimize URL & Breadcrumbs

Offpage Optimization Services

  • High-quality Data-driven Link Building
  • Content for Social Media Marketing
  • Content for Content Marketing

Right Pricing Your Products

Rightly pricing your products gives you a competitive edge over your equivalents

We help you respond to your competitor changes their product prices, shipping costs, discounts, or loyalty points. Our competition monitoring services include:

  • Monitor competitor prices, promotions & stocks
  • Get actionable alerts and notifications
  • Get pricing recommendations
  • Track competitor price movements
  • Monitor top SKUs of your top competitors
  • Monitor SKUs that don’t exactly match
  • Product gaps in your catalog
  • Make CPC spends effective

Visually impressing your customers

E-commerce product video creation

Create captivating product videos to help shoppers visualize the product. Etail Labs creates the following types of product videos for its eCommerce customers.

  • Product demo videos
  • Product overview videos
  • Product comparison videos

  • Explainer videos
  • Product “how-to” videos
  • Product assembly videos
  • Product walkthrough videos
  • Product promotion videos
  • Video editing such as captioning

Image editing services

Product images captivate and create an instant impression on potential buyers, enabling a deeper understanding of your products and showcasing their real life applications

Transform your product images

  • Image Enhancement

    Highlight product features and experience elements.

  • Image Clean-up

    Image zoom-ins help zoom into details of a products

  • Background Removal

    To match website theme or background

  • image Resizing

    For products like furniture, it offers clarity to viewers.

  • Image Highlights

    Highlight product features and experience elements.

  • Image Zoom-ins

    Image zoom-ins help zoom into details of a products

  • Color Adjustments

    To match website theme or background

  • Background Dimensioning

    For products like furniture, it offers clarity to viewers.

  • Image Tagging

    Image meta data, Keyword tagging, Alt-text

  • Image Compression

    Drastically cuts down page load-times.

  • Watermarked Images

    Desists people from copying images

  • Logo Enhancement

    Emphasize brand value and warranty seal

Managing reviews & reputation

We help you respond to your competitor changes their product prices, shipping costs, discounts, or loyalty points. Our competition monitoring services include:

  • Respond to reviews that needs a customer service response. For example, a product review where a customer has a customer service issue. Etail Labs will respond with pertinent details on behalf of its customer.
  • Respond to negative reviews. Etail Labs will respond to negative reviews professionally, aiming to address the issues and show a commitment to customer satisfaction.
  • Moderate reviews based on agreed SOP to eliminate reviews that are not compliant with customer rules, regulations, and policies. For instance, reviews that are abusive, or contains sensitive content.
  • Identify and flag fake reviews for our customers to take a decision.
  • Identify and forward value-adding feedback, ideas, or suggestions from customers.