About Etail Labs

San Francisco, March 2010. Etail Labs founders Roger Raman and Shri Harish started working closely with major online retailers and marketplaces. Delivering hundreds of projects for Amazon, eBay, Walmart, Sears, Kelkoo Europe, Google Shopping, Overstock, Shopzilla, and B&H among others, they have learned every aspect of e-commerce. This includes a range of Content projects involving 40 million SKUs, Product Images, and Auto-classification of unstructured feeds from 300,000 sellers. In 2016, Etail set up its offshore e-commerce center in Chennai, India, a few miles away from eBay and Amazon technology centers. Etail Labs would be happy to join hands with your internal e-commerce teams to plan and deliver your projects.

E-commerce content is a critical asset. Great content delivers customer experience through captivating product images, impressive descriptions, accurate feature lists, competitive pricing and beautiful blogs. Most retailers have big gaps in content. Original content talks to Google, while the unoriginal get ignored. Product content is like your salesperson on the isle. You have a smart one, you sell more. At Etail Labs, we create that world of experience for shoppers.

SHRI HARISH

PRESIDENT, ETAIL LABS

Leadership

ROGER S. RAMAN
Chief Executive Officer

Roger has run global businesses for 24 years with presence across USA, UK, Sweden, France, Switzerland and India. From 2003 to 2009, Roger served as CEO of Turboline LLC based in Michigan-USA. 2010 to today, Roger has been part of E-commerce companies executing large scale e-commerce content projects for retailers and marketplaces in the US, UK, France, Australia, Japan, and UAE. He holds a Masters degree in Management.

SHRI HARISH
President

Shri has led complex e-commerce content projects, auto-classification technology for marketplaces for classification of millions of daily feeds from their sellers, dealing with complex taxonomies for enhancing user experience and developing software products that power E-commerce content. He has been part of such projects from online retail companies like Amazon (USA & UK), Shopzilla, Target.com, Shopping.com, Google Shopping, Kelkoo, Priceminister (Rakutan), and Walmart.com. Shri is an endurance cyclist in multiple countries including France and UK. He holds a Bachelors degree in Computer Science Engineering and an MBA.

DEEPA NARAYANAN
Managing Partner

Deepa serves as the Managing Partner of Etail Labs. She is responsible for E-commerce Content operations, HR and Finance. Previously, she was into healthcare audits for the Treasury Department, State of Michigan, USA. Prior to that she was working for Chase Bank, Sears Corporation and consulting firms in Michigan. Deepa started her career serving Bank of America. She holds an MBA (Finance) degree from Wayne State University, Michigan-USA,
PGDBM from Loyola College and BS (Physics).

Purpose & Values

To help our retail clients deliver a lasting positive impact and see phenomenal improvements in their E-commerce performance and in the process build a great company that attracts, retains and grows with amazing employees.

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To deliver unforgettable online shopping experiences.

Practice highest professional standards
Follow high ethical standards
Maintain absolute confidentiality and privacy
Put client interests ahead of ours
Be cost-effective for both Etail Labs and its clients
Honor the commitments made
Treat employees with highest respect and gratitude
Be innovative and technology-savvy
In anything you do, consider the positive impact on environment, people and society
Embrace diversity

Why Etail Labs?

An online retailer’s business has several moving parts. Merchandise changes. Prices change. Process change. Inventory positions change. Technology change. Search engine results change. Buying patterns change. As a retailer you are at the center of this system and the only one handling all these dynamics. You need a firm like Etail Labs that understands all moving parts even though its core focus is on Marketing such as E-commerce content, Catalogs, SEO, Competition monitoring and Reputation/review management.

An online retailer’s business has several moving parts. Merchandise changes. Prices change. Process change. Inventory positions change. Technology change. Search engine results change. Buying patterns change. As a retailer you are at the center of this system and the only one handling all these dynamics. You need a firm like Etail Labs that understands all moving parts even though its core focus is on Marketing such as E-commerce content, Catalogs, SEO, Competition monitoring and Reputation/review management.

Living in a globally connected world has helped companies like eBay, Tesco or Amazon among thousands of others to set up large resource centers in India. For others who do not have the scale to set up their own resource centers, Etail Labs has set up its E-commerce center in Chennai-India. This helps us keep costs of these services at acceptable levels yet maintain highest levels of quality.

At Etail Labs, we invest in long term relationships. We focus our energy and efforts to win. We want to outperform the goals you set for us in this relationship. Be it launching a new category of products for which you need a world class catalog or monitoring all your critical competitors to respond in a timely manner.

We have tremendous capabilities to scale-up to get your work done such as getting your festive season catalogs ready on time. Or scale down when you want to slow down strategically.

When engaging long term with large retailers, Etail Labs creates a core team of resources dedicated to the client. The COE adapts to a process that serves the interests of our client in the best possible ways, including work hours and data exchange processes. Technology investments are made to exactly match the software and versions of the client. A floating population of resources is created to handle spikes in work. COE capabilities are constantly expanded to meet the changing demands of clients. Write to marketing@etaillabs.com to learn more.

Some E-commerce businesses have special needs. For instance, one of our clients wanted us to develop product explainer videos. For another auto-parts retailer, Etail Labs had to do “fitment” of each of their 330,000 parts to multiple car models mapping make, model, year of the vehicles. In the case of a perfume retailer, Etail Labs created hero images of perfumes with images of base notes. Sometimes your needs are unique and it needs specialized skills of Etail Labs to handle them.

Geographies served

Any country that uses English language-based E-commerce websites

Etail Labs has been serving online retailers in multiple countries. Our top geographies among them are:

1. Americas (USA/Canada)
2. UK
3. Australia
4. UAE

Technology used

Using the best technology available for each task.

Etail Labs uses a range of software and cloud services to deliver its E-commerce services:

  • Catalogs for any E-commerce Platform such as Magento, Bigcommerce, Shopify, X-cart and others.

  • Original Content writing done using a proprietary application with real time SEO scores

  • Online Reputation Management using Sprinklr

  • Photo Editing and Visuals using Adobe Photoshop

  • Crawling algorithms for manufacturer site data extraction

Ethics & Confidentiality

Keeping relationships 100% professional

Etail Labs treats every client relationship professionally. No compromises. No going back on commitments made. We will not do anything that is cause of concern for any of our clients.

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Confidentiality agreements with Clients

Creative Rights (IP) agreements with Clients

Confidentiality agreements with Employees

We do not reveal or advertise names of our clients, without a prior written permission

Standard Operating Procedure sign-offs for projects

Crystal clear agreement on commercials before execution. No surprise costs

Detailed delivery logs submitted with every Invoice

SLAs for project engagements

Respecting the law of the land

Honoring financial responsibilities